Public Relations & Social Marketing Insight
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Alexa, Say What?! Voice-Enabled Speaker Usage to Grow Nearly 130% This Year - eMarketer

Alexa, Say What?! Voice-Enabled Speaker Usage to Grow Nearly 130% This Year - eMarketer | Public Relations & Social Marketing Insight | Scoop.it
From www.emarketer.com - May 9, 2017 11:32 AM

While still far from mass adoption, virtual assistants are becoming more widely used by Americans, according to eMarketer’s first forecast on users of digital assistants, such as Siri, and voice-enabled speakers, like Amazon Echo.


This year, 35.6 million Americans will use a voice-activated assistant device at least once a month. That’s a jump of 128.9% over last year.Amazon’s Echo speaker will have 70.6% of users. Meanwhile, Google Home will trail far behind with just 23.8% of the market. The remaining portion will be shared among smaller players, such as Lenovo, LG, Harmon Kardon and Mattel....

Jeff Domansky's insight:

I love my Echo even though Alexa can be annoying! Amazon controls 70% of the voice-enabled speaker device market and market growth potential is huge.

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B2B Beat: 12 Revealing Marketing Quotes from CES

B2B Beat: 12 Revealing Marketing Quotes from CES | Public Relations & Social Marketing Insight | Scoop.it
From business.linkedin.com - January 9, 2017 11:41 AM

The 2017 edition of the Consumer Electronics Show, which concluded today in Las Vegas, featured boatloads of new technologies, driverless cars full of new technologies. Many of these advances, particularly Artificial Intelligence, Augmented Reality, and Virtual Reality, have great appeal to marketers.


AI, AR, and VR are poised to be transformative technologies for marketers — if not right this minute. For the most part, aside from some tentative and necessary experimentation, marketers remain focused on what can help them immediately.


This cross section of 12 quotes from the CES sessions indicates that marketers, for now, will pay more attention to more familiar acronyms, such as CM (content marketing); DDM (data-driven marketing); and CX (customer experience) than to AI, AR, and VR:...

Jeff Domansky's insight:

12 quotes from the Consumer Electronics Show show that marketers are intrigued by new technologies such as AI, AR, and VR, but are hesitant to invest heavily in these nascent technologies right now.

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