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Alexa, Say What?! Voice-Enabled Speaker Usage to Grow Nearly 130% This Year - eMarketer

Alexa, Say What?! Voice-Enabled Speaker Usage to Grow Nearly 130% This Year - eMarketer | Public Relations & Social Marketing Insight | Scoop.it
From www.emarketer.com - May 9, 2017 11:32 AM

While still far from mass adoption, virtual assistants are becoming more widely used by Americans, according to eMarketer’s first forecast on users of digital assistants, such as Siri, and voice-enabled speakers, like Amazon Echo.


This year, 35.6 million Americans will use a voice-activated assistant device at least once a month. That’s a jump of 128.9% over last year.Amazon’s Echo speaker will have 70.6% of users. Meanwhile, Google Home will trail far behind with just 23.8% of the market. The remaining portion will be shared among smaller players, such as Lenovo, LG, Harmon Kardon and Mattel....

Jeff Domansky's insight:

I love my Echo even though Alexa can be annoying! Amazon controls 70% of the voice-enabled speaker device market and market growth potential is huge.

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Marketing with virtual assistants | Tom Fishburne

Marketing with virtual assistants | Tom Fishburne | Public Relations & Social Marketing Insight | Scoop.it
From marketoonist.com - January 9, 2017 11:26 AM

At CES this week, marketers were buzzing about the potential of virtual assistants.


“Marketing is much more about providing a great experience or a product that makes a consumer’s life easier and one of the most interesting developments for our business is the virtual assistant,” said Kristin Lemkau, CMO of J.P. Morgan Chase.


Most of the attention at was on Alexa, the voice-activated assistant for Amazon’s Echo. Alexa is being described as a potential operating system for the Internet of Things, in competition with Google Assistant and Apple’s Siri.


LG announced a smart fridge partnership with Alexa that will let consumers buy groceries via voice. A flurry of Alexa-enabled applications are on the way, with one pundit predicting a launch of 700 new applications in the next week alone....

Jeff Domansky's insight:

Having recently installed Amazon Echo, I can attest to the marketing potential, the fun and the limitations. One thing for sure, your virtual assistant will argue with you and will always have the last word. Not much different than living with a teenager!

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