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Scoop.it!
Voice assistants are coming in a big way this year. Last year, 7 million voice-first devices, most notably Amazon Echo and Google Home, hit the market. That was up from only 2 million the year before. This year, 25 million devices will be shipped, bringing the total number of voice-first devices to 33 million in circulation, based on a new study by VoiceLabs.... 
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Scoop.it!
Since I noted Timothy Tuttle of Mindmeld’s LSA16 comments about the sudden increase in the volume of voice search queries, I’ve noticed an increasing number of articles on the subject. If the attention being given voice search is an indication of its anticipated impact on the marketplace, then it’s going to be a big deal. The potential for voice search to become a major search medium is well illustrated by the number of slides Mary Meeker devotes to the topic in her annual Internet Trends report that was just released this month. Out of 213 slides, Mary included 23 slides on voice search. And while the numbers on voice search growth vary quite widely, they all agree on one trend: explosive growth. Explosive growth and the reason behind itAt LSA 16, Tuttle shared that within one year (last year), the use of voice search went from a statistical zero to 10 percent of all search volume. That was huge. Yet more recent numbers show that growth accelerating — Google announced at I/O that 20 percent of all searches have voice intent, while Meeker’s charts show that in May 2016, 25 percent of searches on Windows 10 taskbar are voice searches....
Jeff Domansky's insight:
Voice search usage is seeing unprecedented growth, with personal assistant devices leading the way. Columnist Wesley Young explores why this new medium is taking off, how it differs from keyword searches, and the challenges for local businesses to compete on yet another platform.
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Scoop.it!
At CES this week, marketers were buzzing about the potential of virtual assistants. “Marketing is much more about providing a great experience or a product that makes a consumer’s life easier and one of the most interesting developments for our business is the virtual assistant,” said Kristin Lemkau, CMO of J.P. Morgan Chase. Most of the attention at was on Alexa, the voice-activated assistant for Amazon’s Echo. Alexa is being described as a potential operating system for the Internet of Things, in competition with Google Assistant and Apple’s Siri. LG announced a smart fridge partnership with Alexa that will let consumers buy groceries via voice. A flurry of Alexa-enabled applications are on the way, with one pundit predicting a launch of 700 new applications in the next week alone....
Jeff Domansky's insight:
Having recently installed Amazon Echo, I can attest to the marketing potential, the fun and the limitations. One thing for sure, your virtual assistant will argue with you and will always have the last word. Not much different than living with a teenager!
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A new marketing channel is born.