Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Oxford Dictionaries Selects an Emoji as Word of the Year

Oxford Dictionaries Selects an Emoji as Word of the Year | Public Relations & Social Marketing Insight | Scoop.it

The Oxford Dictionaries has chosen its Word of the Year for 2015: An emoji depicting the “face with tears of joy.”

Oxford Dictionaries cited an explosion in “emoji culture” over the last year as one of the reasons “face with tears of joy” was selected.

“You can see how traditional alphabet scripts have been struggling to meet the rapid-fire, visually focused demands of 21st century communication,” said Casper Grathwohl, President of Oxford Dictionaries in a statement. “It’s not surprising that a pictographic script like emoji has stepped in to fill those gaps—it’s flexible, immediate, and infuses tone beautifully. As a result emoji are becoming an increasingly rich form of communication, one that transcends linguistic borders.”

Other words and expressions that made the 2015 Word of the Year shortlist: Ad blocker, Dark Web, lumbersexual, on fleek, refugee, Brexit, and sharing economy. A curious entry into the shortlist was also “they.”...

Jeff Domansky's insight:

Sometimes the OED makes some very odd choices as in this year's selections of word of the year - the symbol for emoji. Relevant or not? What say you?

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Death To Corporate Speak! Why You Gotta Fight For Your Right To Parlance

Death To Corporate Speak! Why You Gotta Fight For Your Right To Parlance | Public Relations & Social Marketing Insight | Scoop.it

This week, corporate word abuse was taken to a new level. As Fast Company senior editor Jason Feifer notes in this week's episode of The 29th Floor, yogurt slingers Chobani and a consultant named Dov Seidman are battling in court over who owns the word “How.”

Brands are trying their hardest to rewire the way you speak--renaming products, what we call ourselves at work, and even how we think about ourselves as customers. And you shouldn't play along. Jason tells you why in the above video. You'll never order your Starbucks coffee the same way again....

Jeff Domansky's insight:

Okay Starbucks. It's a medium, not a Venti.

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