WooCommerce Powers 42% of All Online Stores | Public Relations & Social Marketing Insight | Scoop.it

Last week Automattic published its annual “Year in Review” stats, including WooCommerce stats for the first time since the company acquired Woo in 2015. As of December, there are 1,594,894 active stores using WooCommerce and roughly 1/3 of those (530,000) are new in 2016.


One of the most exciting areas of growth is WooCommerce’s global market share. Although both the Year in Review post and the WooCommerce websitehave the software at 39%, Builtwith stats show WooCommerce powers 42% of all online stores. This is a huge leap from 30% a year and a half ago, when it was acquired.


WooCommerce market share is even higher in emerging markets like India(55% among stores using the .IN extension) and Mexico (56% among stores using the .MX extension)....