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Review sites like Yelp can offer a helpful service to the general public and give small local businesses a chance to gain word-of-mouth momentum no ad money can buy....
But this open platform also means any grumpy customer can slam your business, affecting your reputation and, ultimately, sales. The good news is you are not powerless. Not only can you can make customer service lemons into lemonade by proactively mining your Yelp profile to address customer service issues before they break your business, but your active care and concern will gain you more social cred. So, if you’ve had a cranky customer slam you on Yelp, follow these 5 steps to get them back on your side — and maybe even add a few stars....
