Public Relations & Social Marketing Insight

It may be hard to believe, but YouTube is the second largest search engine in the world behind Google, and the second most visited site on the web.

This is the kind of traffic you can’t ignore. In other words, by harnessing the power of YouTube, you can increase your brand’s visibility exponentially.

However, with 300 hours of video uploaded per minute, making your content stand out from your YouTube competitors can be tough – so learning the techniques for getting a video to rank well on YouTube is of prime importance.

In this article, we reveal ten of the most important ranking factors that are key to optimizing your YouTube presence. By the time we’re done, you’ll have a far clearer idea of what you need to do to achieve greater success with YouTube....