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Jay says a lot of people do very well with YouTube videos, and just as many do well with Facebook videos. However, not too many people do equally well with both because each platform has a specific use case.
People watch YouTube as a replacement for television entertainment or they’re searching for how-to videos. On Facebook, videos appear in the news feed and can interrupt people while they’re on the platform.
At Convince & Convert, Jay says they advise clients to think about what the video is and under what circumstances people will want to watch it. Based on that assessment, choose one of the platforms as the primary home for the video.
I mention how views of The Last Jedi trailer on Facebook far surpassed views on YouTube within the first 30 minutes of its release. Jay responds by noting a few factors that might have contributed to that difference at that particular point in time....
On Michael Stelzner's Social Media Marketing Podcast 249. In this episode Jay Baer talks Facebook video marketing and whether YouTube matters anymore.