Public Relations & Social Marketing Insight
443.6K views | +2 today
Follow
Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Video Blogging: How to Create Consistent YouTube Content | Social Media Examiner

Video Blogging: How to Create Consistent YouTube Content | Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it

In this episode, I interview Amy Schmittauer, an online video expert. She founded Vlog Boss Studios and regularly produces awesome content for her YouTube channel, Savvy Sexy Social.

 

She’s also the author of the brand-new book, Vlog Like a Boss: How to Kill It Online with Video Blogging.Amy explores how video blogging can help your business.

 

You’ll discover what you need to start your own video blog....

Jeff Domansky's insight:

Amy Schmittauer explores how video blogging can help your business in a podcast with Michael Stelzner.

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Demand for How-to Content on YouTube is On the Rise

Demand for How-to Content on YouTube is On the Rise | Public Relations & Social Marketing Insight | Scoop.it

According to the report:[


A]lthough we see these searches across age groups, it’s most pronounced among millennials. In fact, 67% of millennials agree that they can find a YouTube video on anything they want to learn.


Millennials aren’t the only drivers behind the increased demand for how-to content. In fact, the report notes that 91 percent of mobile users check YouTube for inspiration while working on a project. And brands are using this demand for how-to content to connect with consumers in useful and meaningful ways.


This is a key lesson for content marketers. While content marketers often talk about engaging customers with timely and relevant content, many miss the markwhen it comes to developing content that truly serves the needs of the target audience....

Jeff Domansky's insight:

Here's how YouTube presents a big opportunity for marketers who can provide how to videos for consumers.

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How to Create a YouTube Channel in 3 Simple Steps

How to Create a YouTube Channel in 3 Simple Steps | Public Relations & Social Marketing Insight | Scoop.it

IIn reality, though, video is becoming much easier and cheaper to create. This means there’s a huge opportunity for your business on YouTube.


If you’ve been debating getting started on YouTube or have maybe experimented a little and not yet found your feet, this post is for you. Throughout this post we’ll dive into:


- The basics of getting your account set up


- How to create a YouTube channel


- How to create the perfect channel art


- Top tips for optimizing your channel....

Jeff Domansky's insight:

Everything you need to know about how to create a YouTube channel for your business, including a step-by-step guide for setup, cover art, and profile info.

No comment yet.