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My two-year old son has become enamored with a colorful character named Blippi. He's one of the hottest rising YouTubers who has quite literally swept the children's educational market on the world's most popular video platform, soaring well past the billion-plus view mark. By curating content specifically geared towards helping children during their most important fundamental developmental stages, he's effectively carved a massive niche and a surprisingly large following. One day, as my son sat enthralled by one of Blippi's videos, where he sings and dances and teaches children about all the various parts and components of a garbage truck, I knew that I needed to learn more. As someone who's entrenched in the online marketing industry and obsessed with things like passive income, I knew that what Blippi had achieved was nothing short of fascinating and amazing. In fact, what I discovered from a rather extensive interview was even more amazing to me. Let's set aside the millions of dollars of revenue that Blippi has made, which is the brainchild of Stevin John, a creative professional from Washington State who once worked in Hollywood's film industry, behind-the-scenes, and let's look at the bigger picture here. From a branding and merchandising perspective, Blippi is sheer brilliant....
It’s no secret that video is quickly becoming the #1 priority for both social media platforms and marketers alike. As consumers, we spend more and more time glued to our smartphones watching one video after another.
By 2017, it is estimated that video will account for 74% of all internet traffic in the world, making the upcoming year make or break time for any company that’s betting on video. As competition heats up, some of the most well-known platforms have rushed to report impressive statistics. While they may be staggering, such numbers tend to be cherry-picked and don’t necessarily show the full picture....
Ready to get started on YouTube? Or wish your YouTube Channel were performing better? I’m here to help!
YouTube is effectively the second largest search engine in the world (behind only Google). With video becoming more and more important (we even launched Buffer for video last week!), now is the perfect time to start optimizing your YouTube Channel and begin reaping the benefits of a strong video strategy, including connecting with new potential customers, getting a better search presence and building your brand.
I’ve had a lot of fun exploring YouTube optimization and wanted to share what I’ve found. Here is everything that I have learned and would do to optimize a channel....
Let’s talk about You Tube for content marketing purposes. As much as I dislike video I still do it, and there are some people that say You Tube is the new TV… heck I even have a weekly social media hangout, so I totally get why you need to be video marketing.
In case you’re not aware… YouTube is owned by Google and videos appear high in search results. So if you’re struggling to get on the front page of Google for a competitive phrase then video will help.
YouTube is better than TV because it’s free and user-driven. This is an extremely valuable tool for spreading brand awareness online. Next to blogging, You Tube has a low cost to entry in some instances (like blogging), all you need is a web cam, a script and a You Tube Channel....
As we near the end of my blog post series about how blogging and social media work together, in this two-part post I’ll be exploring YouTube.
For an expert view, I interviewed Anthony Idle from Local Video Marketing. Anthony shows local business owners how to use video in their online marketing even if they hate to be on camera and have zero budget.
YouTube has added some new tools to its service that aim at helping users grow their channels.
The new features are for accounts in “good standing”, according to the Official YouTube Partners and Creators Blog. The features include live streaming, custom thumbnails, external annotations and series playlists. For example, all channels in good standing with at least 100 subscribers will be able to live stream within the next few weeks. Users simply need to check their Account Features page for an “Enable” button in order to use the feature. In addition, users can now select custom thumbnails for their videos. Thumbnails should be chosen to be representative of the video’s content, but can also be leveraged to make videos stand out....
Rumors are circulating that a high-profile multi-channel network may create its own video distribution platform. Is this the best move for Maker? And what other companies might follow? A week ago, a blog post by Jason Calacanis got the entire web video industry talking: The essay, subtly entitled “I ain’t gonna work on YouTube’s farm no more”, laid out Calacanis’ reasons for declining a second round of financing for original content from YouTube. But more importantly, Calacanis informed YouTube that it had better watch out, because he wasn’t the only person working on YouTube who felt this way....
When you and the members of your inbound marketing team have a meeting about your new YouTube channel, there are some questions you need to ask. If you set out with a nonchalant attitude, then you are going to run the risk of a public relations or reputation management snafu. YouTube is just like any other information dissemination method, which means that if you mess up via YouTube, then your company reputation could suffer irreparably. And who can afford that?
How does a company that sells blenders attract over 220 million views on YouTube? How does Zappos drive over 250,000 visits a year to its website from YouTube? ... With over 72 hours of footage being uploaded to YouTube every minute, how do you successfully market your business on the world’s largest video site and #2 search engine? This guide will provide answers to those questions and much more. Whether you are a YouTube beginner or a seasoned pro, this post will serve as an in-depth guide for marketing on YouTube....
Quality is of paramount importance when producing a video for your business. A lackluster production, or just a poorly inspired concept for either a training or a sales enablement video can mean more than just a lost opportunity for business or growth, it can also be a public relations liability. Case in point is the now infamous Star Trek inspired training video created by the Internal Revenue Service. Produced to the tune of a 60 thousand dollar tax payer funded price tag, that video should serve as the gold standard of what NOT to do when creating internal training videos or marketing collateral that uses video....
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I was recently offered a free cable subscription and I said “Why? I don’t have a TV, and all my shows are on YouTube.” I would like to think that none of the stereotypes listed here apply to me. Fortunately, usage statistics can shed light on the reality of negative stereotypes of YouTube users.
The stereotypes in this infographic are really stereotypes of internet users, or Internauts, in general. I think these negative generalizations came out of the fact that computers were largely marketed as toys for boys when personal computers were first coming out. Of course, computers, and the internet, are much, much more than that, but when people kept interacting with this thing that had been presented as a toy, it was interpreted by the wider public as immature and unhealthy.
As this infographic on the growth of the internet shows, internet use exploded in the decade between 2002 and 2012, and is only increasing as more and more of the world comes online. Sterotypes of internet users are going to die pretty quickly as the vast majority of people on earth join the ranks....
You probably already know that YouTube is the world’s second biggest search engine……and a huge untapped traffic source. (In fact, YouTube gets over 30 million visitors per day).
Today I’m going to show you the ins and outs of YouTube SEO, including how you can rank videos in both Google and YouTube....
It all started when some YouTubers posted a 'Lick Race' Challenge video in June. These videos consisted of them trying to lick the middle part of Oreos as quickly as they could. Quite a light-hearted and fun video to make. However, no one realized this video had actually been paid for by Mondelez UK, who own Oreos.
It was only after BBC Newsround launched an investigation that they realised these Vloggers had been paid to say good things about Oreos, not having made it clear in the title and description of their video. The BBC journalist complained to the Advertisement Standards Authority (ASA) and they listened.
While some of the videos do 'thank Oreos for making this video possible' or state in the description that it is an 'advertisement', the ASA did not think they they had made it clear enough, and suggested the famous YouTubers were misleading their audience....
YouTube has become more important for advertising -- and it can be powerful if you learn to add a clickable call to action to your video. Find out how.
Every day, advertising is becoming more and more interactive. People want to feel that the product or service they’re interested in is speaking to them on a personal level. Marketers are not blind to this phenomenon, and in the last few years we have seen a tremendous push towards YouTube as a viable ad platform. Customized videos that speak directly to the consumer about the company’s brand, product, service, or ethos have become more and more valuable in the advertising ecosphere.This shift towards video marketing is only becoming more viable for many clients. However, one major pain point is getting a call-to-action “clickable” link into your video so users can easily browse what you’re advertising...
Social media marketing podcast 55, in this episode Gideon Shalwickq shares why YouTube is increasingly important for your business.
Do you use video in your marketing?
Are you wondering how YouTube can help promote your business?
To learn about how to get started with marketing your business with YouTube, I interview Gideon Shalwick for this episode of the Social Media Marketing podcast....
No matter what you're selling or hoping to promote, video should be a consideration for your marketing spend and focus. With easy-to-use platforms like YouTube, nobody can blame technology as a hurdle anymore. Still, it's difficult to come up with just the right message, tone, and approach to make video marketing pay off for you. Every business is different, and finding your niche, and your audience, might take some time. But the great thing about starting under the radar, though, is that you can test and tweak and fine-tune at first before making a bigger splash. When that time comes, you'll have all the information and experience behind you to help inform your decisions. Here are five tips to get started....
Sadly, most of us don’t have marketing budgets matching those of International brands such as Samsung, Evian, Dove or Heineken (which feature in this this weeks viral UK chart). With deeper pockets than most, these megabrands’ ‘viral videos’ clearly enjoy the lions share of online audiences. However, when an online video ‘goes viral’ this is more likely a result of significant advertising spend, rather than just plain luck, as is often perceived. The videos which do go viral as a result of pure luck, (as evident in Top Ten viral video of 2012 list), tend to either feature stupid people, drunk people, bad singers, or combination of all. The ones that aren’t a case of being in the right / wrong place at the right time, are known as ‘social videos’ (due to their share-ability). This recent phenomenon in video marketing is swiftly becoming one of the key advertising channels for brands wanting to tap into the huge audiences hanging out on social media sites. We’re not just talking about Youtube (which tends to be the host). Most of the major social media sites now allow your promotional video to be shared, and it’s these ‘shares’ which are the measure of a successful campaign. The stats are staggering; a ‘trending’ video (such as Call of Duty: Ghosts) can enjoy upwards of 150,000 shares in 24 hours, 5 million views and over 7000 comments in a week! Not bad publicity for a computer game. Sure, it helps if you have a chart topping product and a loyal army of followers. More importantly though, you’ll require a huge amount of money poured into ‘pay per click’ video advertising on the likes of Youtube....
YouTube is the second largest social network in the world, with more than 1 billion monthly active users, if you haven’t started treating it like a social network and developing your audience, you’re missing out on something big. As Robert Kyncl, the VP and Global Head of Content for Google/YouTube said, “Audience development is equally as important as great content. By creating fantastic content and spending zero time on audience development, you are certain that you will not succeed on YouTube.” Although Social Media Managers and marketers have mastered the art of Facebook and Twitter audience development over the past five years, YouTube marketing is still in its infancy. There’s a lot of confusion over what works and what doesn’t. So here are five best practices that top creators on YouTube are using to organically grow their audiences....
YouTube newbies should check out The Small Business Guide to YouTube, a helpful microsite that shows a step-by-step guide for getting started with YouTube marketing. Created by Simply Business, this one-page destination covers everything from creating good content to preventing legal issues. With so many instructions to read through on YouTube’s help board, this site speeds up the process by briefly summarizing all the FAQs on one page and then making detailed answers easy to find. The page is designed as a flow chart that takes you through a series of “yes” or “no” questions that lead to the answers, which are outlined in a slide show presentation. It starts with the basics — “Do you know how to create a YouTube account?” — and moves into more complicated territory, like the various monetization options and how to measure your success in YouTube analytics. Every time you answer “no,” you’ll see a new slide that’s filled with checklists, videos, and links to articles to fill you in on what you don’t already know. (And who doesn’t love saying no?)...
How to develop a plan for posting to YouTube that fits your business strategy.... A YouTube channel can put your business in front of today's largest online viewing audience. Some 800 million people worldwide visit YouTube every month, many of them to research and discover products and services before investing in them. If your company can reach even a fraction of that audience with your own branded YouTube video channel, the time and effort to create one can pay off, says Michael Miller, author of YouTube for Business: Online Video Marketing For Any Business (Que Publishing, 2nd edition, 2011). "YouTube is an incredibly effective tool for attracting new customers and even more effective for serving existing customers." Here are 10 key questions to ask when creating your company's YouTube channel...
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![10 Myths about YouTube Users [Infographic] | Daily Infographic | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/xh4LJ55ETAznoU5s5MF8Ijl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Millions of YouTubers are vying for the attention of billions of viewers on the world's most popular video platform, but only very few rise to the top.