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Complete Guide to YouTube Optimization: Everything You Need to Know

Complete Guide to YouTube Optimization: Everything You Need to Know | Public Relations & Social Marketing Insight | Scoop.it
From blog.bufferapp.com - August 22, 2015 12:55 AM

Ready to get started on YouTube? Or wish your YouTube Channel were performing better? I’m here to help!


YouTube is effectively the second largest search engine in the world (behind only Google). With video becoming more and more important (we even launched Buffer for video last week!), now is the perfect time to start optimizing your YouTube Channel and begin reaping the benefits of a strong video strategy, including connecting with new potential customers, getting a better search presence and building your brand.


I’ve had a lot of fun exploring YouTube optimization and wanted to share what I’ve found. Here is everything that I have learned and would do to optimize a channel....

Jeff Domansky's insight:

The all-in-one guide to YouTube optimization: How to set up a YouTube channel and optimizing for growth from Buffer.

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You Tube for content marketing

You Tube for content marketing | Public Relations & Social Marketing Insight | Scoop.it
From www.sarkemedia.com - April 15, 2014 1:40 AM

Let’s talk about You Tube for content marketing purposes. As much as I dislike video I still do it, and there are some people that say You Tube is the new TV… heck I even have a weekly social media hangout, so I totally get why you need  to be video marketing.


In case you’re not aware… YouTube is owned by Google and videos appear high in search results. So if you’re struggling to get on the front page of Google for a competitive phrase then video will help.


YouTube is better than TV because it’s free and user-driven. This is an extremely valuable tool for spreading brand awareness online. Next to blogging, You Tube has a low cost to entry in some instances (like blogging), all you need is a web cam, a script and a You Tube Channel....

Jeff Domansky's insight:

Why wouldn't you want to use video to get better social marketing results?

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