Public Relations & Social Marketing Insight

It might seem counterintuitive, but many top YouTube stars are actually making a killing on a different platform: Instagram.

Many YouTube stars have built diversified income streams that can net them up to PewDiePie's eye-popping $12 million per year.

And the industry is changing rapidly.In January, Business Insider interviewed Scott Fisher and Adam Wescott, who  manage YouTube stars like MyLifeAsEva (7.2 million subscribers) and LaurDIY (4.2 million subscribers), to get a sense of where the money was coming from.

But a lot has changed since January, particularly with the emergence of Facebook and Instagram as players in the market for video superstars, so we decided to check back in with Wescott to see how the business has changed....

YouTube.

It’s by far the largest video sharing site—nothing even comes close to it.

Get this: YouTube has over 1 billion users.

Those billion users account for over 4 billion video views a day.

You can find literally any type of audience on YouTube, which means that just about any business can find a way to benefit from marketing on it....

YouTube is another example of Natalie’s method at work. When she started her YouTube channel about a year and a half ago, she had a few videos but no subscribers. She shares how she’s built her YouTube channel to over 100,000 subscribers, thanks to a board on Pinterest called “Printable Workout Cards.”

Natalie creates Printable Workout Cards from her YouTube videos and pins them to Pinterest.

Natalie explains how to use Pinterest as a connector platform to put your content on various sites and to increase views and traffic everywhere. She also shares how she uses apps like PicMonkey to make visually appealing infographics for Pinterest....