Public Relations & Social Marketing Insight

...World Pulse's recent Girls Transform the World campaign invited girls and women to identify, share and reflect on barriers to girls' education and to propose solutions. World Pulse received hundreds of responses from some 60 countries, including from repressive societies where girls’ stories often go untold.

The community shared stories about the effects of education policies, child marriage and pregnancy, security and school facilities. In addition to creating an active discussion inside the community, World Pulse aggregated and organized 350 stories and gave them to delegates of the G(irls)20 Summit, who then delivered the communiqué to the G20 summit.IJNet recently spoke with World Pulse Digital Action Campaign Manager Leana Mayzlina and Content Coordinator Kim Crane, and came away with these tips for engaging a community...