Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Fake Exxon Twitter Account Mocks Arkansas Spill Response

Fake Exxon Twitter Account Mocks Arkansas Spill Response | Public Relations & Social Marketing Insight | Scoop.it

An Exxon parody Twitter account is tweeting fake public relations updates about the oil company's ruptured Pegasus pipeline, which spilled at least 84,000 gallons of heavy crude oil into residential streets in Mayflower, Ark., last week. The account was inspired by @BPGlobalPR, a fake BP account that attracted tens of thousands of followers after the infamous Deepwater Horizon blowout. (The real BP Twitter account, @BP_America, has just 52,000 followers, compared with the parody account's 145,000.) Though it only began tweeting Tuesday, the parody Exxon account @ExxonCares has garnered more than 600 followers and has sent tweets mocking the company's response to the spill. ExxonMobil has more than 34,000 real Twitter followers....

Jeff Domansky's insight:

Holy hacktivism Batman! Exxon is the target of of a phony Twitter account as it tries to clean up the environmental and reputation mass from an oil spill.

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Anonymous Hacktivists Choose Targets of Opportunity

Anonymous Hacktivists Choose Targets of Opportunity | Public Relations & Social Marketing Insight | Scoop.it
Hacktivism, as practiced under the name Anonymous, is about public relations opportunism and any organisation could become a target if a political rationale can be retro-fitted to the attack, according to a leading web security researcher.

 

"In hacktivism it's all about the PR impact," Tal Be'ery, web security research team leader at Imperva's Application Defense Center (ADC), told CSO Online. "It doesn't matter to the press whether a really significant site was taken down, DDoSed or whatever. It's all about being successful, no matter what."

 

From a PR point of view, the specifics of how the hacktivist affects the target don't matter. Whatever happens, the hack will generate media coverage for the cause....

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