Issues Management: Activism on the Menu for Kraft | The PR Coach | Public Relations & Social Marketing Insight | Scoop.it
From www.theprcoach.com - April 3, 2013 6:22 PM

Never underestimate the influence of two Mommy bloggers and the power of online activism.

 

A recent online petition at Change.org, has gathered more than 278,000 supporters protesting against food dyes added to several popular Kraft macaroni and cheese products....