Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Fake Exxon Twitter Account Mocks Arkansas Spill Response

Fake Exxon Twitter Account Mocks Arkansas Spill Response | Public Relations & Social Marketing Insight | Scoop.it

An Exxon parody Twitter account is tweeting fake public relations updates about the oil company's ruptured Pegasus pipeline, which spilled at least 84,000 gallons of heavy crude oil into residential streets in Mayflower, Ark., last week. The account was inspired by @BPGlobalPR, a fake BP account that attracted tens of thousands of followers after the infamous Deepwater Horizon blowout. (The real BP Twitter account, @BP_America, has just 52,000 followers, compared with the parody account's 145,000.) Though it only began tweeting Tuesday, the parody Exxon account @ExxonCares has garnered more than 600 followers and has sent tweets mocking the company's response to the spill. ExxonMobil has more than 34,000 real Twitter followers....

Jeff Domansky's insight:

Holy hacktivism Batman! Exxon is the target of of a phony Twitter account as it tries to clean up the environmental and reputation mass from an oil spill.

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Issues Management: Activism on the Menu for Kraft | The PR Coach

Issues Management: Activism on the Menu for Kraft | The PR Coach | Public Relations & Social Marketing Insight | Scoop.it

Never underestimate the influence of two Mommy bloggers and the power of online activism.

 

A recent online petition at Change.org, has gathered more than 278,000 supporters protesting against food dyes added to several popular Kraft macaroni and cheese products....

Jeff Domansky's insight:

A classic grassroots activist campaign against Kraft food dyes gains momentum. Lots of lessons.

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