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As Text: "Fortunately, the Air Dri-Goat features a patented, goat-like out sole for increased traction, so you can taunt mortal injury without actually experiencing it. Right about now you're probably asking yourself, "How can a trail running shoe with an outer sole designed like a goat's hoof help me avoid compressing my spinal cord into a Slinky on the side of some unsuspecting conifer, thereby rendering me a drooling, misshapen, non-extreme-trail-running husk of my former self, forced to roam the Earth in a motorized wheelchair with my name, embossed on one of those cute little license plates you get at carnivals or state fairs, fastened to the back?"
To that we answer, hey, have you ever seen a mountain goat (even an extreme mountain goat) careen out of control into the side of a tree? Didn't think so."
Nike pulled the ad after receiving a slew of complaints....
Yep. Nike's ad copy deeply insulted the disabled. Major marketing fail from a copywriter.