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The U.S. women's soccer team has a roster of stand-out stars, but their individual strengths work best when they play as a team. That's the gist of a new, minute-long "American Woman" ad Nike launched as part of a bigger #NoMaybes campaign designed to elevate the team's profile during the FIFA Women's World Cup this week.
"We didn't want to go into this trying to make a women's spot—we wanted to make a soccer spot," said Michael McGrath, partner at Thousands Creative, the Portland, Ore., agency that created the ad.
Thousands Creative's own profile is getting a boost because of the work. The two-man shop was founded just a year ago by a pair of former Nike employees and currently has neither a website (just an empty Tumblr) nor publicly listed contact info....
Inspiration for anyone who runs a small Agency. You can do it. They just did it.