Public Relations & Social Marketing Insight

Advertising executive Andrew Teman wrote a blog about why he's dropping out of the game because of Oreo's infamous Super Bowl blackout tweet...

....Real time marketing has become the "it" thing in advertising. Minutes after the royal baby's birth, a slew of marketers tweeted out pre-packaged images and messages "spontaneously" reacting (and capitalizing) on the moment.

Teman continues: "In bestowing this award on this piece of work, we’re actually exposing a really sad truth. That the advertising industry has become so top-heavy with cost and process and approvals and meetings and waste, that the idea of just making a simple image, and deploying it to a simple platform at an opportune moment, is considered at this point to be ground-breaking."...