Public Relations & Social Marketing Insight

2016 was a year of unprecedented creative opportunities for advertisers.

Advancements in technology enabled agencies to develop campaigns across innovative new mediums, pushing the boundaries of digital advertising and inviting consumers to experience brands like never before.Before we see what 2017 has in store, let's take a look back at some of this year's most impactful advertising trends. The following four marketing tactics left a big mark on 2016, and they show no signs of slowing down as we head into the new year.

See which trends fueled some of the most creative ad campaigns, and start planning your first 2017 campaign. ...