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If you're a marketer of any kind, this phrase is probably lurking somewhere in the back of your mind when you start a new project:
"How do we make this brand really stand out?"
The constant battle to differentiate a brand in a crowded playing field is challenging, and it's pushing some marketers to the extreme.We've rounded up 14 creative campaigns and promotions that rely on unconventional mediums to spread brand messaging to consumers. Check them out for some unique inspiration for your next big campaign....
Check out these examples of unusual marketing campaigns used by real brands. Of note is a campaign from The Art Institute of Chicago and Airbnb where you can rent out Van Gogh's painting (a BNB room) called "Bedroom in Arles." Or Carolina Reaper Madness chips - the hottest, spiciest snacks in the world according to the Guinness Book of Records. Many are sheer genius and highly recommended viewing. 10/10