Public Relations & Social Marketing Insight

As Text: "Fortunately, the Air Dri-Goat features a patented, goat-like out sole for increased traction, so you can taunt mortal injury without actually experiencing it. Right about now you're probably asking yourself, "How can a trail running shoe with an outer sole designed like a goat's hoof help me avoid compressing my spinal cord into a Slinky on the side of some unsuspecting conifer, thereby rendering me a drooling, misshapen, non-extreme-trail-running husk of my former self, forced to roam the Earth in a motorized wheelchair with my name, embossed on one of those cute little license plates you get at carnivals or state fairs, fastened to the back?" 

To that we answer, hey, have you ever seen a mountain goat (even an extreme mountain goat) careen out of control into the side of a tree? Didn't think so."

Nike pulled the ad after receiving a slew of complaints....

Online video ads were supposed to be a marketer’s dream. Instead, many become lost in an unruly maze.

...According to the standard spiel, ads in this medium are alluring because they can be aimed at specific audiences. They can roll in front of content that people want to see. They exist in the digital space where coveted demographic groups are spending more time.

It’s an enticing portrait, but one that glosses over an essential question: Is anybody watching?

By many estimates, more than half of online video ads are not seen, either because they are buried low on web pages or run in tiny, easily ignored video players on those pages, or run simultaneously with other ads. Vindico, an ad management platform company, deemed 57 percent of two billion video ads surveyed over two months to be “unviewable.”...