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A bizarre Christmas commercial from Russia is under fire for showing Santa Claus trying to teach a single mother a lesson in being a better parent—by abducting her and dragging her through the wilderness by a rope and eventually pulling a knife on her.
And the ad's creators seem baffled that anyone could have a problem with it. The spot, for Credit Bank of Moscow, was created by ad agency 3Sba. It is beautifully shot, which makes it even weirder—clearly no expense was spared in producing the film, yet how no one raised a red flag during its creation is baffling. Check out the ad here...
Yup this bizarre 5:07 min Russian spot is really great reputation management and destined to sell lots of loans, mortgages and banking services for Credit Bank of Moscow... NOT. Strategy missing in action although it's going viral...