Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Sorry, Burger King: McDonald's just said no to your joint 'McWhopper' burger idea

Sorry, Burger King: McDonald's just said no to your joint 'McWhopper' burger idea | Public Relations & Social Marketing Insight | Scoop.it
From www.businessinsider.com - August 27, 2015 10:21 AM

Burger King took out a full-page, open-letter-style ad in The New York Times and Chicago Tribune this morning, calling for a truce with McDonald's and suggesting they join forces to create a "McWhopper" burger.


But McDonald's is having none of it.Burger King's idea was to "get the world talking" about the Peace One Day charity, which is lobbying for September 21 to become an official Peace Day. Fernando Machado, the fast-food chain's senior vice president for global brand management, said it wasn't just a PR stunt and that BK was hoping McDonald's would agree to sell the hybrid burger September 21....

Jeff Domansky's insight:

McD burns BK Peace Day initiative. McDonald's CEO Steve Easterbrook says of Burger King's proposal, "A simple phone call will do next time." Bad PR on both sides or do they each have a point?

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Statistical Proof Is Piling Up That Apple's Ads Are Failing

Statistical Proof Is Piling Up That Apple's Ads Are Failing | Public Relations & Social Marketing Insight | Scoop.it
From www.businessinsider.com - July 25, 2013 2:25 AM

Apple's new ads are failing.


Here are the 10 most effective ads of Q2 2013, according to Ace Metrix, a company that measures audience responses to commercials. The No.1 spot was by AT&T, advertising a Samsung Galaxy S4 Active, which can survive being dunked in a fishbowl. Samsung's own ad for the GS4 came in at No.8


Apple wasn't on the list...

Jeff Domansky's insight:

The new Apple advertising sucks especially in comparison with major competitor Samsung. In my view, their ads totally forgot about their core high tech, gadget-fascinated, cult followers. People buy Apple because of the design and features and these are nowhere to be seen in the new "corporate" ads.

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5 Social Networking Promotions That Backfired Spectacularly

5 Social Networking Promotions That Backfired Spectacularly | Public Relations & Social Marketing Insight | Scoop.it
From www.cracked.com - July 12, 2014 4:01 AM

The great thing about social media is that it allows whatever stupid thing you want to say to reach your audience instantly. The terrible thing about social media is that it allows whatever stupid thing you want to say to reach your audience instantly. It takes about 30 seconds of thought to accurately gauge whether your brilliant marketing gimmick will build brand engagement or be prosecuted as some kind of hate crime in certain countries in Europe.


The folks on this list did not take those 30 seconds......

Jeff Domansky's insight:

These are spectacular marketing failures proving once again that marketing should never be left in the hands of kids or adults who haven't grown up yet.

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