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Long before America ran on Dunkin’, it ran on Bulova. In fact, “America runs on Bulova” was the only copy -- spoken as a voiceover with a simple graphic of a Bulova watch represented on a map of the U.S. -- that was also the first TV commercial ever aired 75 years ago today.
The spot ran only 10 seconds and cost only $9 to air on NBC’s then New York affiliate WNBT, which was also one of the first commercial TV stations to broadcast that day.
The spot ran at 2:39 PM on the East Coast just before a Brooklyn Dodgers game was broadcast....
Now that's a cool clip of advertising history. At $9 to air it, the cost per thousand was terrific!