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Management consultancies are taking their tussle with agencies for marketing budgets to the Croisette in Cannes.
Accenture Interactive, Deloitte, PwC, Ernst & Young and McKinsey will all be out in force at the festival. Purists might argue their presence is indicative of how industrialized advertising has become, but few can deny the influence these companies could wield in the broader marketing landscape.
“It’s natural for consultancies to be in Cannes because they’re doing a lot of the work that digital agencies do when it comes to connecting brands,” said Joydeep Bhattacharya, managing director of Accenture Interactive. “Most of the clients we will have out here will be CEOs and chief digital officers and getting them into this [festival] and showing them that we are relevant here [in Cannes] will be key.”
Management consulting firms are crashing the party in cans but they creative enough to keep up?