Public Relations & Social Marketing Insight

It doesn’t matter how great your content is if nobody ever finds out about it. This post walks through the ins and outs of crafting an effective amplification strategy.I’d like to propose a change to the droning, tired-out mantra of “Create great content.”

I’d like us to start saying, “Create – and promote – great content.”The “creation” part is getting all the fuss and hubbub right now, but what I see time and time again are great pieces softly plunked into the infinite space of the web by companies who are just hoping that somehow, somewhere, prince charming will find them and show them to the world...