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But to little old me, a sincere apology goes a long way. When I sense genuine remorse, it means a lot to me -- perhaps because it's so rare, at least in my experience. Combined with my nerdy affection for all things marketing, that sentiment applies to brand apologies, too. It's not so much that I think, "Wow, that means a lot to me," but more like, "Wow, that company really nailed saying, 'Sorry.'"
So, who's done it best? We rounded up some of our favorite brand apologies to inspire you next time you make a mistake -- and need to admit your wrongdoing....
HubSpot suggests six brands that have mastered the art of the apology, and admitting when they're wrong. Useful lessons for reputation management.