Public Relations & Social Marketing Insight

Mobile Apps for Networking: Here are 26 apps to help you network, stay connected with your social communities and conduct business while on the go.

Very cool tools: 10 Great Apps for #PR Professionals Thinking on your feet is essential for any PR pro. For example, consider the NFL Super Bowl XLVII ads. When Oreo leveraged a current event the second it happened, it resulted in a free to low cost campaign that earned nearly 15,000 re-tweets and more than 20,000 Facebook likes. The catch is, in order to be on top of these current events, sometimes you need to be plugged in. This quick line of communication and organization depends largely on people moving quickly with technology. Below you’ll find ten mobile apps that will help you become a PR champion on the go....

Name virtually any task, and there’s probably an app for it.

The Android and Apple online marketplaces are flooded with apps that range from helpful to inane. With all the buzz surrounding successes like “Candy Crush” or “Kim Kardashian: Hollywood” (which is set to make $200 million this year), PR pros can often forget what a life saver technology can be, overlooking many digital tools that can make the work go more smoothly.

Here are five apps that PR professionals should have in their arsenal:...

While social media sites like Facebook and Twitter have their own apps, developers have created many others that can provide more specific services while working within those sites.

Read on to learn about 7 awesome apps to help your social media marketing efforts.

1. Flipboard – Gathering content from around the Web, Flipboard acts as a social magazine. Users can decide the sources from which content will be collected. It also allows businesses to connect their social media sites to the app, including Facebook, Twitter, LinkedIn, Tumblr and Google+, so they can be shared easily with others. Content can be found, shared and managed all within the app....