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Snapchat rolled out a new feature on its platform, World Lenses. The feature is similar to its already popular filters, with one key differentiator—augmented reality (AR).
On the heels of that announcement, Facebook CEO Mark Zuckerberg took the stage at Facebook’s F8 conference and spoke about the future of AR, and the steps his company is taking. He then introduced an AR platform that will soon be available within Facebook’s Camera feature on smartphones.
Surprising? Not really.It’s not like one company has dibs on which technology they’ll be using. And AR has been booming worldwide....
Faceoff! Snapchat and Facebook AR features go toe to toe.