Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Apple's Siri Loses 7 Million Users, But Remains Top Digital Assistant

Apple's Siri Loses 7 Million Users, But Remains Top Digital Assistant | Public Relations & Social Marketing Insight | Scoop.it

AI-powered personal assistant apps are spreading in certain parts of the market while others take a downward turn.

While Apple’s Siri is still the top-ranking personal app based on the number of monthly users, it has dropped 15%, losing 7 million monthly users from a year ago, based on a new report.

Samsung is in a similar situation, losing nearly 2 million users of its S Voice over the same period.

Amazon’s Alexa usage has increased 325% from last year, though from a relative small base. It’s now being used by 3 million people and its regular usage is steady.

Microsoft’s Cortana also is coming on strong, increasing 350% in monthly users, to 1 million. Cortana users also seem to use it a lot, since it has the highest rating of percentage of users returning to the service day after day.

Jeff Domansky's insight:

Chuck Martin looks at what's up and down with the top digital assistants. 

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It Begins: Bots Are Learning to Chat in Their Own Language

It Begins: Bots Are Learning to Chat in Their Own Language | Public Relations & Social Marketing Insight | Scoop.it

IGOR MORDATCH IS working to build machines that can carry on a conversation. That’s something so many people are working on. In Silicon Valley, chatbot is now a bona fide buzzword. But Mordatch is different. He’s not a linguist. He doesn’t deal in the AI techniques that typically reach for language. He’s a roboticist who began his career as an animator. He spent time at Pixar and worked on Toy Story 3, in between stints as an academic at places like Stanford and the University of Washington, where he taught robots to move like humans. “Creating movement from scratch is what I was always interested in,” he says. Now, all this expertise is coming together in an unexpected way.


As detailed in a research paper published by OpenAI this week, Mordatch and his collaborators created a world where bots are charged with completing certain tasks, like moving themselves to a particular landmark. The world is simple, just a big white square—all of two dimensions—and the bots are colored shapes: a green, red, or blue circle. But the point of this universe is more complex. The world allows the bots to create their own language as a way of collaborating, helping each other complete those tasks.


All this happens through what’s called reinforcement learning, the same fundamental technique that underpinned AlphaGo, the machine from Google’s DeepMind AI lab that cracked the ancient game of Go.


Basically, the bots navigate their world through extreme trial and error, carefully keeping track of what works and what doesn’t as they reach for a reward, like arriving at a landmark. If a particular action helps them achieve that reward, they know to keep doing it. In this same way, they learn to build their own language. Telling each other where to go helps them all get places more quickly....

Jeff Domansky's insight:

Machines learn to talk out of necessity. A fascinating story from WIRED.

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Artificial intelligence, chatbots, and the future of marketing

Artificial intelligence, chatbots, and the future of marketing | Public Relations & Social Marketing Insight | Scoop.it

“I was chatting with this robot BradTron yesterday, and it told me the funniest joke…” There’s a turn of phrase you’re probably not used to hearing. The robot part isn’t surprising– Roombas have been keeping our home’s tidy since 2002–  but a robot being funny? With advancements in artificial intelligence, chatbots, and other AI taking heed in the business world, this turn of phrase may soon become a staple among online consumers.


Last year, I talked about chatbots and their innovate yet slow-moving progress in the “intelligence” department, turning up frustration more often than not when used for customer service and marketing. 2017, however, is a different story: Gartner has predicted chatbots to be one of the biggest players in AI in 2017, along with tons of other artificial intelligence use cases for marketing that are sure to pick up steam throughout the year.


Here’s what to expect from AI for business in 2017, and how your small business can get in on the action.

Jeff Domansky's insight:

Got chatbots yet? Learn how they may help marketers.

Oskar Almazan's curator insight, February 21, 2017 8:15 AM
Last year, I talked about chatbots and their innovate yet slow-moving progress in the “intelligence” department, turning up frustration more often than not when used for customer service and marketing. 2017, however, is a different story: Gartner has predicted chatbots to be one of the biggest players in AI in 2017, along with tons of other artificial intelligence use cases for marketing that are sure to pick up steam throughout the year. Here’s what to expect from AI for business in 2017, and how your small business can get in on the action.
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10 Tools to Build your Own Chatbots

10 Tools to Build your Own Chatbots | Public Relations & Social Marketing Insight | Scoop.it

While making a robot sounds complicated for most people, creating a chatbot is way, way easier. The term chatbot stands for an Artifical Intelligence (AI) that automatically chats with internet users, and answers the questions they ask.

A chatbot can function in many different ways. Depending on its type, a chatbot can talk to you or provide customer service, tell you what the current weather, and even contest parking tickets (successfully). For businesses, chatbots could respond to a customer’s question and help you do your job.

The question now is where do you get or how do you create a chatbot? Well, these are the chatbot creator apps out there you can try. Most of them don’t require programming knowledge to use....

Jeff Domansky's insight:

No chatbots were harmed in making this post but you can make your own with some of these DIY chatbot tools. Thanks to Ana Cristina Pratas for the tip.

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5 robots that are about to revolutionize the workforce — and put jobs at risk

5 robots that are about to revolutionize the workforce — and put jobs at risk | Public Relations & Social Marketing Insight | Scoop.it

According to a study from Oxford University and the Oxford Martin School, 47% of jobs in the United States are "at risk" of becoming "automated in the next 20 years."

 

PwC has similar findings, estimating that 38% of U.S. jobs are at risk of being replaced by robots and artificial intelligence in the next 15 years. And while two-thirds of Americans believe robots will take over most of the workforce in the next 50 years, they're also in denial: 80% say their job will "probably" or "definitely" be around in five decades.

 

Here are five robots that are coming to take some jobs from unsuspecting humans....


Via Marc Wachtfogel, Ph.D.
Jeff Domansky's insight:

Is your job at risk? Find out in this fascinating Fast Company article.

Pauline Farrell's curator insight, April 25, 2017 6:16 AM
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CCI VAL D'OISE's curator insight, August 16, 2017 3:23 PM

Is your job at risk? Find out in this fascinating Fast Company article.

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Chat Bots Are Winning Over Social Media Users (Report)

Chat Bots Are Winning Over Social Media Users (Report) | Public Relations & Social Marketing Insight | Scoop.it

There are many approaches to social media marketing, but most rely on one-way communication, with brands and businesses blasting out messages, promoted or otherwise, hoping to reach their target audience. However, chat bots could provide a more interactive and personalized experience.

 

A study from Retale, a provider of location-based mobile advertising, examines how consumers are already reacting to the use of chat bots.

 

Retale polled 500 millennials aged 18 through 34 last December, and the results seem quite positive for chat bots. 58 percent of those polled had interacted with a chat bot on social; among the group who had not interacted with a chat bot, 53 percent were interested.

 

Almost everyone who had encountered a chat bot on social reported having positive or very positive experiences. But there are some challenges that need addressing. “Accuracy in understanding” was the biggest area of recommended improvement. Nearly 30 percent of the respondents who had interacted with chat bots wished conversations were more natural; and 12 percent wished that chat bots could get human customer-service representatives involved when appropriate....

Jeff Domansky's insight:

Bot progress. Chat bots create personalized and real-time experiences, but the human experience leaves room for improvement.

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50 Corporate Chatbots Across Industries Including Travel, Media, Retail, And Insurance

50 Corporate Chatbots Across Industries Including Travel, Media, Retail, And Insurance | Public Relations & Social Marketing Insight | Scoop.it
Chatbots — AI-enabled messaging programs that respond to text-based requests — are the latest innovation that startups and corporations are using to serve existing customers and bring in new ones. Companies across a wide variety of industries are building these tools on popular messaging apps like Facebook Messenger, Slack, Kik, and Hipchat, as well as on their own websites and apps. Some are even available by text, to help users do things like fight parking tickets, respond to customer service inquiries, and order tacos.

This is by no means an exhaustive list, so if you see we’re missing a chatbot that’s currently up and running, please share the link with us in the comments section. We’ll add new, significant chatbots to the list over time.
Jeff Domansky's insight:

since we're already thinking about chatbots, CB insights has an excellent overview of companies that are already using chatbot technology in their business or customer service. I only hope when I order my next pizza I don't get a chatbot with attitude.

floursnotty's comment, September 8, 2016 11:24 PM
Thats interesting
floursnotty's comment, September 8, 2016 11:24 PM

Thats interesting...
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Why and how chatbots will dominate social media

Why and how chatbots will dominate social media | Public Relations & Social Marketing Insight | Scoop.it

Robots, though more specifically virtual robots or chatbots powered by artificial intelligence (AI), are transforming the way brands do business with their customers. Domino’s was one of the first companies to dabble in AI, allowing customers to order pizza by tweeting a pizza emoji to @Dominos. On the backend, a bot scans to confirm the tweet was not a hoax and processes the order.

More recently, Taco Bell unveiled its TacoBot within the Slack messaging platform that allows busy workers to chat with a bot to order a taco. And at Facebook’s F8, 1-800-Flowers, CNN, Spring — a retail shopping startup — and others released chatbots for Facebook Messenger. These bots offer new ways to shop, make purchases, read the news and more within the Facebook platform.

While all this sounds exciting, what does it actually mean for consumers, and what’s to become of the “humans” on social media?...

Jeff Domansky's insight:

Hello, my name is Jeff and I'll be your chatbot tonight. What's on the horizon for chatbots?

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