IBM backs tech startup using Watson for AI-powered news curation | Public Relations & Social Marketing Insight | Scoop.it

Oovvuu connects the world’s best video content from 40 broadcast partners, such as ABC, BBC, and Bloomberg, with the most-read news articles using the power of IBM’s Watson to match videos with breaking news. 


The Oovvuu technology, with the help of Watson, ‘watches’ videos and ‘reads’ articles, matching them within media outlets where they are seen by a billion people daily.


In addition, delivering more targeted and relevant content creates higher customer engagement which results in visitors staying on the site for longer. As a result, this higher engagement translates to higher revenue returns from advertising....