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We’re now at one of those times when an influx of new, emerging technologies is poised to change the way audiences consume content. Should brands take a risk and enter uncharted territories, or stay the course with what they do best, and see how things play out?
“Marketers’ best leverage exists when there’s a new audience that’s growing but not a lot of competition trying to reach that audience,” says Kipp Bodnar, Chief Marketing Officer, Hubspot. “When you invest in an emerging technology, you can be in front of a growing audience in a far less competitive landscape.”
That’s why as innovations like virtual assistants, artificial intelligence (AI), 360-degree live video, and others take shape, brand content creators are among the first to experiment.
Here’s a look at how forward-thinking brands are harnessing the latest technologies to deliver content....
Interesting examples of technology and content marketing.