Public Relations & Social Marketing Insight

Video content has exploded in popularity, and it’s no wonder. Consumers find video engaging, compelling and convincing — so much so that they’re anywhere from 64% to 85% more likely to buy after viewing a video.

There’s a lot to think about, from actually shooting the video to post production, finding copyright free music and more. Equipment quality, lighting expertise, editing skill and audio optimization still matter a great deal (more than ever, in fact).

So while the barriers to entry for video creation have been reduced, the barriers to creating exceptional video have actually skyrocketed.

In this column, we’re going to explore some really useful places to find one element that can make your marketing and product videos way more professional and polished: background music....