Public Relations & Social Marketing Insight
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Curated by Jeff Domansky
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The Anatomy of a Best-Selling Book | Daily Infographic

The Anatomy of a Best-Selling Book | Daily Infographic | Public Relations & Social Marketing Insight | Scoop.it
From www.dailyinfographic.com - November 30, 2016 11:11 PM

We can’t all be J.K. Rowling or Stephenie Meyer, but if you’re working on a book, it’s nice to know what helps with success.

First, don’t get too long-winded: Surprisingly, the average length of a best-selling book is 375 pages. (Lord of the Rings is definitely an outlier here.)

As far as setting goes, most bestselling books are set in the U.S., with lawyers or detectives as main characters. Romance is, by far, the most lucrative genre. Romance books bring in $1.4 billion a year, with crime books in second place. Interestingly enough, people finish romance novels but often ditch religious books.

While the U.S. leads for its publishing industry, Germany, France, China, Japan and the UK also have large markets for authors. If you’re publishing an e-book, Amazon might be the best bet –– the company controls more than half of the e-book market. Authors also get to keep 70 percent of what they make on Amazon....

Jeff Domansky's insight:

Here's a great overview of a bestseller and the publishing bbusiness.

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Jeff Domansky's curator insight, November 30, 2016 11:12 PM

Here's a great overview of a bestseller and the publishing bbusiness.
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2016 Predictions for the Self-Publishing Industry - BookWorks

2016 Predictions for the Self-Publishing Industry - BookWorks | Public Relations & Social Marketing Insight | Scoop.it
From www.bookworks.com - January 10, 2016 1:38 PM

As we look forward to the coming year, the self-publishing world will undoubtedly present us with a few new surprises.  As self-publishers, you probably have some thoughts on this topic as well.  So, I felt it was timely to take a pause to collect a few 2016 predictions from some of the pros—those experts who have a proverbial finger on the pulse of industry changes.  Many of these folks you will recognize as they have served us as reliable resources for BookWorks in the past.  They include marketing strategists, publishers, and bloggers, in addition to the founder of Smashwords, one of the top self-publishing platforms in the world.

Learn about their prognostications and what they had to say when asked the question, “What do you predict for the self-publishing industry in 2016?”...

Jeff Domansky's insight:

Valuable predictions for the self publishing industry in 2016.

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What Happens When (Virtually) No One Buys Your Book

What Happens When (Virtually) No One Buys Your Book | Public Relations & Social Marketing Insight | Scoop.it
From medium.com - February 21, 2015 11:01 AM
Last week, my seventh book, Philadelphia, was released. In many ways it is the best writing I have ever done, particularly in terms of fiction, and I thought the concept — a collection of short stories, a few op-ed essays, quotes, and lists, all relating to my beloved city of Philadelphia in one way or another — was interesting and appealing.

Clearly, very few people agreed because, well, it didn't exactly do Harry Potter numbers.Don't get me wrong. I'm not naive. This is my seventh time going through this process of self-publishing a book, so it's not like I wasn't prepared. I know the figures. I know that the average U.S. book is now selling less than 250 copies per year and less than 3,000 copies over its lifetime and that over 60% of self-published authors make less than five thousand dollars per year from their writing....
Jeff Domansky's insight:
You spent all that time and energy on your book. Then, crickets. Now what?
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Marco Favero's curator insight, February 22, 2015 8:19 AM

aggiungi la tua intuizione ...
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Algorithms Could Save Book Publishing—But Ruin Novels

Algorithms Could Save Book Publishing—But Ruin Novels | Public Relations & Social Marketing Insight | Scoop.it
From www.wired.com - September 21, 2016 12:52 AM

JODIE ARCHER HAD always been puzzled by the success ofThe Da Vinci Code. She’d worked for Penguin UK in the mid-2000s, when Dan Brown’s thriller had become a massive hit, and knew there was no way marketing alone would have led to 80 million copies sold. So what was it, then? Something magical about the words that Brown had strung together? Dumb luck? The questions stuck with her even after she left Penguin in 2007 to get a PhD in English at Stanford. There she met Matthew L. Jockers, a cofounder of the Stanford Literary Lab, whose work in text analysis had convinced him that computers could peer into books in a way that people never could.

 

Soon the two of them went to work on the “bestseller” problem: How could you know which books would be blockbusters and which would flop, and why? Over four years, Archer and Jockers fed 5,000 fiction titles published over the last 30 years into computers and trained them to “read”—to determine where sentences begin and end, to identify parts of speech, to map out plots. They then used so-called machine classification algorithms to isolate the features most common in bestsellers.

 

The result of their work—detailed in The Bestseller Code, out this month—is an algorithm built to predict, with 80 percent accuracy, which novels will become mega-bestsellers. What does it like? Young, strong heroines who are also misfits (the type found in The Girl on the Train, Gone Girl, and The Girl with the Dragon Tattoo). No sex, just “human closeness.” Frequent use of the verb “need.” Lots of contractions. Not a lot of exclamation marks. Dogs, yes; cats, meh. In all, the “bestseller-ometer” has identified 2,799 features strongly associated with bestsellers....

Jeff Domansky's insight:

From analyzing a book's prospects to figuring out what subjects people are clamoring for, data is bigger in publishing than ever. But how much is too much? Fascinating, yet frightening.

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Monica S Mcfeeters's curator insight, September 21, 2016 6:01 AM

From analyzing a book's prospects to figuring out what subjects people are clamoring for, data is bigger in publishing than ever. But how much is too much? Fascinating, yet frightening.
Monica S Mcfeeters's curator insight, September 21, 2016 6:02 AM

From analyzing a book's prospects to figuring out what subjects people are clamoring for, data is bigger in publishing than ever. But how much is too much? Fascinating, yet frightening.
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How to Self-Publish Your Book on a Budget | Mediashift

How to Self-Publish Your Book on a Budget | Mediashift | Public Relations & Social Marketing Insight | Scoop.it
From www.pbs.org - June 10, 2015 2:30 AM

For many authors, self-publishing is a first option instead of a backup to traditional publishing. Two years ago I broke down the costs to self-publish a high-quality book. The costs covered how much a traditional publisher typically spends on a book.


The book publishing industry is one of the last industries to go digital, and things are constantly in flux. What worked yesterday might not work next week.


Putting together a quality book involves not just writing it, but getting it edited and formatted, designing a cover, and having a marketing strategy around it.


The rise of new tools, platforms, and new entrants to the publishing space have made it even easier and faster to get a book out into the world. As a follow-up to my first piece, I’ve written a piece on how to publish on a budget....

Jeff Domansky's insight:

Nice checklist to help you plan to self-publish your next book project.

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rodrick rajive lal's curator insight, June 10, 2015 5:54 AM

A lot of people are self publishing there books including me! I woul like to recommend self publishing to all my acquaintances! 
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