Public Relations & Social Marketing Insight

Don’t waste words. That includes meaningless disclaimers at the bottom of your emails.

This week I dismantled a recruiting email with an astoundingly low meaning ratio of 6%. At the bottom of that email was the following disclaimer:

Please consider the environment before printing this e-mail.

This message (including any attachments) is confidential and may be privileged. It may be read, copied and used only by the intended recipient. If you have received it in error please contact the sender (by return E-Mail) immediately and delete this message. Any unauthorized use or dissemination of this message in whole or in part is strictly prohibited. Please note that, for organisational reasons, the personal E-Mail address of the sender is not available for matters subject to a deadline.

This is so dumb that I have to have a little fun with it. Here’s why...,