Public Relations & Social Marketing Insight

Your target audience is sick and tired of interruptive ads. They want something more valuable, rich and actionable. The content has to be digestible information, whether it’s presented in the form of an article, a blog post, an infographic, video, memes, podcasts, or short reports.

If you run a blog, your customers are most likely your readers. And if you’re an information marketer, your customer is someone who interacts with you in a certain way, in order to buy your product or service....