Your new post is loading...
Get ready for some “greenwashing”, folks. TheNational Confectioners Association — which counts among its members the makers of Snickers, Mars Bars, NesQuick and pretty much every other sugary treat you continue to enjoy (in secret) as a responsible adult — wants a bit of a makeover.
More specifically, the organization plans to hire an unnamed PR firm to help it gently convince the American public to stop associating the word “sugar” with the word “obesity” as if one could somehow lead to the other. Come on!
So these guys want to spend $2 million on a social/digital media campaign targeting those moms who think, for whatever crazy reason, that eating too much sugar could give their kids type two diabetes — which would then leave them considerably more likely to suffer from obesity and all related health problems later in life. I mean, where do they get these ridiculous ideas? Oh, right…
Chalk up another for greenwashers. This one's stupid and destined for ridicule.