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Tronc.
Few words have garnered as much hilarity in such a short period of time.
On Thursday, Tribune Publishing announced that the historic media company would rename itself "tronc." Media Twitter nearly lost its mind. For hours after the announcement, the jokes rolled in. They're still going strong as of Friday morning.
Disastrous company rebrandings aren't particularly new, even for newspaper companies. Gannett, which publishes USA Today, spun off its digital businesses into something called TEGNA. None of them drew quite the ridicule that tronc elicited. And since it's Friday, here's 30 of the best tronc jokes from Twitter....
Few words have garnered as much hilarity in such a short period of time. tronc if you like it! Yes, this bad branding, PR fail deserves to be the butt of all journalism jokes.