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A lot of businesspeople wonder why a certain press release fell flat. Nine times out of 10, the answer is quite simple: It didn't highlight any news.
Once you're able to understand what's newsworthy, your press releases will start to generate results.
Focusing on the following six topics is a surprisingly common pitching mistake in the startup world. While some of the topics are trivial or just advertorial, others have a germ of an idea that could made newsworthy by a shift in focus in the press release....
It's no surprise that bad news releases get bad results. Read 'em and weep.