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Occupy Wall Street and a battle over PR prize for the protest movement

Occupy Wall Street and a battle over PR prize for the protest movement | Public Relations & Social Marketing Insight | Scoop.it
From www.washingtonpost.com - June 12, 2012 9:58 PM
A PR firm that helped to support Occupy just won a prestigious award for its work, much to the movement’s chagrin.

 

Occupy Wall Street may be weakened, but the brand seems to be doing fine: The protest movement just won a prestigious PR award.

 

Technically, the award went to Workhouse Publicity, a high-end New York firm that launched a pro-bono Occupy campaign after protestors took over Zuccotti Park last year. On Thursday, Workhouse scored the Public Relations Society of America’s Silver Anvil Award — the Oscar of the industry — for public service with an entry called “The Revolution Will Be Editorialized.”...

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#ShellFAIL Viral Campaigners Exposed (VIDEO)

#ShellFAIL Viral Campaigners Exposed (VIDEO) | Public Relations & Social Marketing Insight | Scoop.it
From www.huffingtonpost.com - June 9, 2012 2:44 PM
Greenpeace, the Yes Lab, and members of the Occupy movement are claiming responsibility for a set of actions that have focused intense attention on Shell's Arctic drilling program.

 

Activists claim responsibility for viral sensation, corporate makeover.

 

Greenpeace, the Yes Lab, and members of the Occupy movement are claiming responsibility for a set of actions that have focused intense attention on Shell's Arctic drilling program....

 

The centerpiece of the action was a lavish party in the Space Needle, in which a model of an Arctic-bound oil rig "accidentally" spewed liquid in the face of the rig designer's "widow"—actually 84-year-old Occupy activist Dorli Rainey, well-known for having been brutally pepper-sprayed in the face by Seattle Police during Occupy protests last fall....

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Is the Yes Men's PR Shell Game Working? | The PR Coach

Is the Yes Men's PR Shell Game Working? | The PR Coach | Public Relations & Social Marketing Insight | Scoop.it
From www.theprcoach.com - June 11, 2012 5:25 PM
The Yes Men are at it again. The badvocates' newest target?

 

Multinational oil company Shell and its plans for an Arctic drilling program to search for new Alaska oil reserves.

 

The “Arctic Ready“campaign launched late last week. It got a fair bit of buzz in social media and a little traditional media coverage. But it wasn’t a home run by any means.

 

What worked and what didn't?...

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