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Scoop.it!
Ten years ago, a lot of breweries found they could get away with soliciting a friend to design their beer packaging. Not anymore.
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Scoop.it!
From
99designs
When the weather warms up, the arctic length of the supermarket beer aisle starts to beckon. And every year, when we venture over, we are amazed by the amount of design talent on display. Moreover, it is clear that the trends in beer label design are always changing. The growth of the craft beer (a.k.a. artisanal, a.k.a. micro-brewed, a.k.a. small batch, whatever) industry appears to be unstoppable. In fact, there are so many bottles to choose from now, almost all of them thoughtfully designed, that it has become rather difficult for any one to stand out. Is it still possible to do so on the basis of a particularly good beer label design alone? We think so.Here is our trend observation: the best examples of beer label design today do not take the middle road. They are either distinctly maximal (colorful, visually loud, eclectic and full of attitude) or minimal (confidently spare, geometric, typography-oriented, exuding elegance). Below we’ve rounded up our favorite recent examples of each type...
Jeff Domansky's insight:
With beer label design, the best way to stand out is often a super maximal approach or a very minimal one. Here 99 Designs rounds up great examples of each.
Scoop.it!
While it's certainly important for a beer to taste good, there's no denying that packaging has some influence on people's buying decisions. Ten years ago, a lot of breweries found they could get away with soliciting a friend to design their beer packaging. Not anymore. With so many beers competing for attention on the shelves, standout beer labels have become a critical part of any brewery's marketing strategy. So which breweries have come up with those really standout designs? Let's take a look at 14 breweries that set themselves apart....
Jeff Domansky's insight:
Which breweries have come up with the best beer label designs? Check out these 14 breweries.
Brian Chaulk's curator insight,
July 30, 2015 11:57 AM
Which breweries have come up with the best beer label designs? Check out these 14 breweries.
Scoop.it!
From the history of beer to what to do with an empty, these infographics will provide you with a whole variety of knowledge about one of man’s most loved drinks: beer.
Jeff Domansky's insight:
Where would we be without beer? You'll learn some amazing facts about beer in these 10 infographics. Here's just a taste ;-) - Egyptian children were sometimes baptized with beer - in the 1600s, midwives created ultra-strong beer to ease the pain of childbirth - in 1773, the Sons of liberty gathered at the Green Dragon Tavern, had a few beers, and agreed to start a revolution - annual beer consumption in the US is 22 gallons per person - in the US today there are 1,482 craft breweries operating - 9,000 BC Neolithic humans evolved from hunter gatherers to farmers. Was it the bread or the beer? - 2,400 BC Sumerians invent the straw to avoid sediments in the bottom of beer - Plato said: "He was a wise man who invented beer." - takes 18 minutes to burn off the calories from a regular beer compared to 15 minutes for a pint of Guinness. Go figure.
I could go on but that would just make me thirsty for more. Just enjoy these 10 awesome infographics. Cheers!
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Scoop.it!
Coors Light may have its double-vented wide-mouth cans and its two-stage activation bottles, but it doesn't have a monopoly on beer technology. Another Molson Coors brand, Cobra, is out with a notable invention—not with its own packaging, but with a special glass it claims is revolutionary.
Jeff Domansky's insight:
Necesity is the mother of invention.
Scoop.it!
This week is American Craft Beer Week. To celebrate, craft brewers have teamed up to create a single beer, which is being made using the same recipe by more than 100 craft brewers—and in an act of even greater unity, features the names of 4,490 craft brewers from all 50 states on the can.
Jeff Domansky's insight:
There's never any end to creativity when it comes to beer. Celebrating craft beer week #MakeSmallBeerBig
Scoop.it!
... Since St Patrick’s Day is coming up on Sunday, we decided to celebrate the occasion by looking at the ads that have beer as its main theme. If we’re going to be honest, some of the best advertising that has emerged over the last couple of years have come from beer companies and so, we take a look at the best ads that are out there....
Jeff Domansky's insight:
Tasty, um, marketing...
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Nothing like the tasty design of beer labels.