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Scoop.it!
If you thought Coke Zero's drinkable billboard was impressive, Carlsberg would like to serve you some outdoor advertising with a bit more kick. The Danish brewer, with help from ad agency Fold7 and design company Mission Media, unveiled a beer-dispensing billboard at The Old Truman Brewery on Brick Lane in London. The billboard was emblazoned with the headline, "Probably the best poster in the world." The brand was on hand to monitor the drinkers, making sure no one was under 18.... 
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Scoop.it!
Social media is a delicate proposition for Beer brands. On one hand their product is one of the most social products available. On the other hand, there are regulations about how social the brand itself can be.
This article looks at the top Beer brands on social media, and what they are doing to get themselves there. Overall Facebook has been, and continues to be, the strongest platform for promoting beer. It has solid age restriction barriers in place – unlike Twitter, which has a more freewheeling, unrestricted access, philosophy.
However, in recent times the Beer companies have started to become more active on Twitter, perhaps in recognition of a characteristic that they with it… the ability to generate Buzz. Here’s a look at the top 5 Beer Brands and how they are using social media....
Jeff Domansky's insight:
Mmmmmm...beer...marketing...
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Scoop.it!
Nothing screams “summer!” like a bag full of beer and ice. The messenger-bag gurus at Timbuk2 know this, and have re-clad and re-released their stealthy party-in-a-bag bag, the Dolores Chiller Messenger — this time in Pilsner Urquell’s signature green and white colors. You may be asking “can’t I just dump all the stuff out of my own messenger bag and fill it with beer and ice?” Why no, you can’t. Your bag’s interior isn’t insulated; and more importantly, your bag doesn’t come with a handy bottle opener....
Jeff Domansky's insight:
Ahh summer and beer. Ingenuity and did I mention beer?... ;-)
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Tasty beer billboard campaign turns hops heads in London. Only in Britain? Pity!