What I Learned About Business From the Richest Man Who Ever Lived | Public Relations & Social Marketing Insight | Scoop.it

April 18, 1521, Martin Luther faces Emperor Charles the V in the Heylshof Garden to defend the infamous 95 Theses. Few people noticed the quiet banker in the room, simply known as “Jakob the Rich.” Jakob is a common merchant who will become the richest person who’s ever lived. Jakob will go on to accumulate a personal net worth equivalent to 2% of Europe’s GDP at the time.

 

Jakob’s net worth is basically Bill Gates + Warren Buffet + Jeff Bezos combined — then doubled.

 

Who the was Jakob the Rich? Why was he at Martin Luther’s trial? How did he get so damn rich? Well, he was a data-hungry banker looking after his investment.

 

Over the previous 16 years, Jakob had been lending the Catholic Church money — and the Pope had racked up an enormous debt. In order to pay off those debts, the Church launched a campaign for people to pay to have themselves and their deceased family members absolved of all sins....