Public Relations & Social Marketing Insight

Take a moment to step back and contemplate all of the things we, as marketers, are responsible for. Content creation, SEO, email marketing, PPC, social media, lead generation, analytics ... the list is never-ending. Where do we find the time, budget, and resources to do it all?

The answer is: We don't necessarily have to.

Doing stuff just to say you're doing it isn't a good enough reason. Instead, you should figure out which parts of your marketing plan are working, and then focus on and improve those parts -- and then you can start to tackle those other marketing channels.

Sometimes it's a matter of digging into your data, pinpointing what's working and what isn't, and then cutting out the things that aren't working as well. Let's walk through a few different ways data can help you do that....