Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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New Blogger Outreach Research Reveals Insights for Marketers

New Blogger Outreach Research Reveals Insights for Marketers | Public Relations & Social Marketing Insight | Scoop.it

I love data, stats and research so I was uber excited to find some new blogger outreach research and of course; I had to share! Econsultancy recently surveyed over 250 of the UK’s top bloggers to provide insights into what bloggers really want when it comes to working with brands and agencies. You can read the study here or keep reading for my summation and what I believe these findings mean to us marketers....

Jeff Domansky's insight:

Econsultancy recently surveyed over 250 of the UK’s top bloggers about blogger outreach. Here's what bloggers want when working with brands and agencies.

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Making the Case for Blogger Outreach: A Guide to Getting a Ticket on the Blogger Outreach Train | GroupHigh

Making the Case for Blogger Outreach: A Guide to Getting a Ticket on the Blogger Outreach Train | GroupHigh | Public Relations & Social Marketing Insight | Scoop.it

Maybe you still need to convince yourself that bloggers are a pretty epic way to promote your brand?Or, what I hear of often, is that marketers need to convince their bosses to board the blogger outreach train.


Regardless of the why, the who is the bloggers and you don’t want your competitor to scoop up yummy blogger mentions before you can get your brand on board. So print out this post and keep it with you because you’ll never know when you’ll have to make the case for blogger outreach....

Jeff Domansky's insight:

Kristen Matthews offers useful tips and a guide to effective blogger outreach and why it matters.

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