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Scoop.it!
I love data, stats and research so I was uber excited to find some new blogger outreach research and of course; I had to share! Econsultancy recently surveyed over 250 of the UK’s top bloggers to provide insights into what bloggers really want when it comes to working with brands and agencies. You can read the study here or keep reading for my summation and what I believe these findings mean to us marketers.... 
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Scoop.it!
How To Be Proactive In Your Blogger Relationships... Here’s something to start living by immediately: Rule of thumb: Never try to SELL anything in your first contact with a blogger. That sounds pretty awesome, right? But what should you talk about then? This is where the Honeymoon Outreach Technique comes into play....
Jeff Domansky's insight:
Smarter influencer relations: Learn how to do a Honeymoon Outreach, and why this technique increases your chances of Blogger Outreach success.
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I get several hundred pitches a week from well-meaning PR people. My conversations with other bloggers suggest this is the norm, meaning it is as tough to reach a blogger as it is to reach a mainstream journalist. It may be even more difficult since most of us bloggers work part-time on our blogs, and devote less time to wading through pitches as journalists.
Sadly, nearly all of the pitches I get are just plain spam. The good news is that I pay attention to things people send me, and occasionally write about them.
How do you increase your chances of getting a blogger like me to talk about you or your clients? Here are some ideas...
Jeff Domansky's insight:
David Meerman Scott shares 10 excellent blogger pitch tips starting with don't pitch your product and to be open to other social media response..
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Implications - Superbloggers, like supermodels, are online authors who are establishing themselves as authority figures outside of their initial industry. In today's information age, blogs are more influential than any other media outlet. This propels their owners to celebrity status, opening opportunities for smart companies to treat them as such with sponsorship deals and related merchandise....
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Online influencer outreach is a big part of the social media playbook, but we confuse audience and influence, and overlook advocacy. Here's how to reconfigure.
Trying to convince online influencers to tweet, blog, instagram, or pin nice things about your company is the post-modern version of celebrity endorsement, but with less impact. Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and bring them online, using Klout scores in lieu of celebrity Q scores, and blogger ID software like Group High in place of Hollywood agents.
The idea is that once drafted into the cause and compensated in some way, online influencers will spread the word in social media to their acolytes, increasing sales for the brand. But these programs often prove ineffective at driving behavior beyond social chatter.
There are two reasons for this....
[Jay Baer offers great insight into REAL online influence - JD]
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Wow. I still can't quite get my head around last night. What started as a few angry tweets, mentioning no names at all I may add, certainly escalated very quickly. My intention was just to vent, I was incredibly angry at being insulted in such a manner. I thought I would get a handful of replies and forward the offending email onto a few blogger friends as a warning. I didn't expect to gain 400+ new twitter followers as a result and @mentions I couldn't keep up with.
[A PR agency gets stupid at blogger relations - JD]
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Scoop.it!
Find out what PR methods are tearing down our industry, and what fresh tactics can help us build mutually beneficial relationships with publishers.
Jeff Domansky's insight:
Kelsey Libert's presentation offers useful media and blogger relations lessons and tips.
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...Technorati released a great report at the start of 2013 showing that after retail and brand websites, blogs are the most influential for consumer purchases. The best part is that the majority of influencers blog, and quite a few have multiple blogs!So where’s the disconnect? Why are brand marketers only spending 6% of their social media budget on INFLUENCERS? (Brands spend about 10% of their digital marketing budget on social, with 6% of it dedicated to influencers). It’s shown to be effective and that consumers trust blogs more than social advertising and other networks. Influencers have a community that’s built on trust. When they recommend something to their community, people listen and trust them. Why are marketers still hesitant?...
Jeff Domansky's insight:
Not only does research to show that consumers trust blogs, there are several excellent tools to help you connect with influencers easily and efficiently.
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Even Rodin, the French sculptor who created iconic images like The Thinker, (left) might have a hard time getting his opinions published in some media outlets today. That is, unless the artist also possessed a writing style with a strong viewpoint that was provocative or counterintuitive with a catchy, conversational tone.
Those were some of the pointers from the editorial panelists at a recent PCNY event on pitching opinion pieces, bylined and contributed content. Other desirable criteria include articles with compelling angles that are well sourced and grounded in facts. Self-serving or promotional pieces don’t make the cut. So if a sculptor like Rodin was intent on seeing his name in print or online, he’d be well advised to write about the fine arts category, not focus exclusively on his own masterpieces....
Jeff Domansky's insight:
Smart media relations and blogging advice.
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Prestigious brands like Badgley Mischka, Ralph Lauren and Calvin Klein will take to the runways September 6-13 at Mercedes-Benz Fashion Week in New York. These and other design icons will showcase their Spring 2013 collections, while some industry up-and-comers will carve out a niche for themselves in the highly competitive fashion world.
In anticipation of this event, we’ve used Cision’s media database to compile 50 independent blogs in North America that cover fashion and ranked them based on our Cision Influence Rating. Covering everything from high fashion to athletic footwear, these blogs provides updates of the latest trends, and some can be contacted to help you promote your latest brand....
[Awesome free media relations, blogging, marketing resource from Cision. Kudos to them for making it available - JD]
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They are a key stakeholder in your online strategy and should be carefully approached, engaged and nurtured. Here are some key tactics for working with online influencers.
...Research by LEWIS PR shows that there is groundwork to be done if marketers are to be successful in engaging with online influencers. 53% of marketers that actively use social media in their campaigns have approached online influencers over the last 12 months. But, 55% of them indicated they have little to no understanding of which of these online influencers are relevant to them.
So, how do you know which influential bloggers, Twitterers and other online authorities play a big part in the online reputation of your brand? And how do you engage with these influencers? These six steps will get you started properly...
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Econsultancy recently surveyed over 250 of the UK’s top bloggers about blogger outreach. Here's what bloggers want when working with brands and agencies.