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I recently received a letter from Dale Dixon, the author of a new public speaking book called Sweating Bullets: A Story about Overcoming the Fear of Public Speaking.
Until I received his note, which was accompanied by a copy of his book, Dale and I had never communicated. But the tone of his pitch letter was perfect—and a great example of the right way to pitch a stranger....
Brad Phillips offers a look at an effective pitch letter by an author to his media training blog. Key lessons? Research, relevance, respect.