Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The Smart Guide to Working With Bloggers: A Compilation of Expert Advice - GroupHigh

The Smart Guide to Working With Bloggers: A Compilation of Expert Advice - GroupHigh | Public Relations & Social Marketing Insight | Scoop.it

One of the best ways to apply next level tactics to your own outreach marketing strategy is not to read another post where someone simply outlines steps that you should be doing and tactics you should be applying. Dull right?


This ebook is full of real examples and actionable advice from some of the best and most experienced marketers and communicators when it comes to working strategically with influential bloggers.

Examples Include:

  • A case study from InStyle Maganzine
  • Jeff Domansky’s (aka PR Coach) view on influencer relations best practices
  • Gini Dietrich explains how to PROVE blogger outreach success
  • And so many more gems that will be sure to help you take your work with bloggers to the next level!
Jeff Domansky's insight:

Great free resource if you're planning a blogger outreach program.

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FTC busts ADT for using bloggers to lie to you. The punishment is excellent | Andy Sernovitz

FTC busts ADT for using bloggers to lie to you. The punishment is excellent | Andy Sernovitz | Public Relations & Social Marketing Insight | Scoop.it

The FTC announced on Thursday that it has caught ADT paying bloggers for endorsements (on blogs as well as national TV/radio) and not disclosing it.


Folks, the rules and the law on social media ethics are clear, as I’ve been sharing for years.More here.


In addition to ending the program, ADT will now be required to get a signed confirmation that a blogger has reviewed and understands their disclosure requirements — from every blogger they work with, for the next 20 years.


How awesome of a punishment is that?

Jeff Domansky's insight:

The FTC gets serious about enforcing social media ethics and disclosure.

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