Public Relations & Social Marketing Insight

I love data, stats and research so I was uber excited to find some new blogger outreach research and of course; I had to share! Econsultancy recently surveyed over 250 of the UK’s top bloggers to provide insights into what bloggers really want when it comes to working with brands and agencies. You can read the study here or keep reading for my summation and what I believe these findings mean to us marketers....

I get several hundred pitches a week from well-meaning PR people.

My conversations with other bloggers suggest this is the norm, meaning it is as tough to reach a blogger as it is to reach a mainstream journalist. It may be even more difficult since most of us bloggers work part-time on our blogs, and devote less time to wading through pitches as journalists.

Sadly, nearly all of the pitches I get are just plain spam. The good news is that I pay attention to things people send me, and occasionally write about them.

How do you increase your chances of getting a blogger like me to talk about you or your clients? Here are some ideas...